Greatest AI Marketing Tools to Boost Your Business 2024

AI for marketing can become a game-changer for your business. As businesses strive to stay ahead in the competitive landscape, leveraging artificial intelligence has proven to be a powerful strategy to enhance customer experience and drive growth. From AI assistants streamlining operations to advanced tools optimizing SEO and automating marketing processes, the potential of AI in the marketing realm is vast and transformative.

This article explores the top AI marketing tools poised to revolutionize businesses in 2024. We’ll delve into cutting-edge solutions that are reshaping how companies approach marketing automation, competitive intelligence, and brand alignment. Whether you’re running a small business, venturing into affiliate marketing, or seeking innovative ways to boost your real estate marketing efforts, these AI-powered tools offer unique capabilities to elevate your marketing strategies and drive measurable results.

HubSpot AI Assistant

HubSpot’s AI Assistant has emerged as a powerful tool for businesses looking to enhance their marketing, sales, and service operations. This innovative solution leverages artificial intelligence to streamline tasks and boost productivity across various aspects of business management.

HubSpot AI Assistant Features

The AI Assistant offers a wide array of features designed to simplify and automate content creation and management. Users can harness its capabilities to generate or refine pages, blog posts, knowledge base articles, calls-to-action (CTAs), social posts, and marketing or sales emails. The AI can produce ideas, outlines, or paragraphs on specific topics, as well as create variations of existing content.

One of the standout features is the ability to generate content based on existing text in pages, blog posts, knowledge-base articles, and marketing emails. For new content, users can input prompts in various formats, including pages, blog posts, marketing emails, CTAs, and sales emails. The AI Assistant also extends its functionality to the HubSpot Sales Chrome extension for Gmail and the HubSpot mobile app on iOS.

In the content editor, users can utilize AI to generate titles and meta descriptions for pages and posts. Additionally, the tool can create social posts for sharing blog content, either by using the blog post’s content or a specific prompt.

HubSpot AI Assistant Pricing

HubSpot offers flexible pricing options for its AI Assistant, catering to businesses of various sizes and budgets. While specific pricing details may vary, it’s worth noting that after the general release, as of March 2024, the Content Assistant tools and ChatSpot will be available for free, with additional features included in premium HubSpot plans.

HubSpot AI Assistant Benefits to Marketing effort

The integration of AI into HubSpot’s platform brings numerous benefits to businesses:

1. Increased Productivity: By automating content creation and streamlining various tasks, the AI Assistant allows teams to work more efficiently.
2. Enhanced Customer Service: The AI-powered chat feature can address visitor inquiries directly on websites, freeing up human resources to focus on more complex support issues.
3. Improved Decision-Making: With AI-generated insights and reports, businesses can make more informed decisions.
4. Time and Cost Savings: The Content Assistant eliminates the need to switch between tools or learn new ones, saving both time and money.
5. Versatility: From brainstorming ideas to creating full-fledged content, the AI Assistant can handle a wide range of tasks across marketing, sales, and service departments.
6. Overcoming Creative Blocks: The AI can help generate fresh ideas and expand the scope of possibilities, complementing human creativity.

It’s important to note that while the AI Assistant offers numerous advantages, users should still proofread and edit AI-generated content before publishing to maintain brand voice and style. Additionally, users should be aware that AI assistants may occasionally generate incorrect, biased, or misleading information, making it crucial to verify the accuracy of output, especially for statistics or facts.

As AI continues to evolve, HubSpot’s AI Assistant stands as a testament to the transformative power of artificial intelligence in business operations, offering a comprehensive solution for companies looking to stay ahead in the digital landscape.

Jasper.ai

Jasper.ai, formerly known as Jarvis, has emerged as a powerful AI-driven content creation platform designed to revolutionize the way businesses approach marketing and copywriting. This innovative tool leverages advanced machine learning algorithms to understand context and produce relevant text for various purposes, from blog posts to ad copy and emails.

Jasper.ai Features

Jasper.ai offers a comprehensive suite of features that cater to diverse content creation needs. The platform provides solutions for blogging, copywriting, search engine optimization, social media marketing, content strategy development, and integrated marketing campaigns. One of its standout features is the Command function, which allows users to issue instructions to Jasper through a natural language interface.

The AI assistant also includes tools like auto-correction, style improvements, and content generation capabilities that streamline the writing process. For those who prefer a guided approach, Jasper Recipes offers step-by-step content creation processes, while the Editor feature provides templates for specific purposes.

Jasper’s social media tools are particularly beneficial for marketers who struggle with crafting compelling short-form content for platforms like Facebook ads. The platform’s Boss Mode enables users to generate content by typing a paragraph or title and then using the Ctrl-J keys to produce related text, allowing for continuous content generation.

Jasper.ai Pricing

Jasper.ai offers a tier-based pricing structure to accommodate varying levels of usage. The platform provides two main plan categories: Starter and Boss Mode. The Starter plan, which begins at $24 per month for 20,000 words, is designed for individuals who need assistance with short-form content. The Boss Mode plan, starting at $49 per month for 50,000 words, is more suitable for professionals and teams requiring extensive control over AI output for long-form content.

Both plans allow for increased word counts, scaling up to hundreds of thousands of words with corresponding price adjustments. For enterprise clients with specific needs, Jasper also offers customizable plans.

Jasper.ai Benefits

Jasper.ai brings numerous advantages to businesses and content creators:

• Increased Productivity: By automating content creation processes, Jasper allows teams to work more efficiently.
• Versatility: The platform supports over 25 languages, making it an ideal tool for global teams and localized content creation.
• User-Friendly Interface: Jasper offers a straightforward interface with a relatively short learning curve, providing helpful tips for optimal results.
• Integration with Grammarly: Jasper is unique in its native support for Grammarly, enhancing the quality and accuracy of generated content.
• Time and Cost Savings: The Content Assistant eliminates the need for multiple tools, saving both time and resources.
• Accuracy and Reliability: While not perfect, Jasper’s content generation is generally accurate, reducing the time spent on fact-checking.
• Overcoming Creative Blocks: The AI can generate fresh ideas and expand possibilities, complementing human creativity.

It’s important to note that while Jasper.ai offers significant benefits, users should still proofread and edit AI-generated content to maintain brand voice and style. Additionally, verifying the accuracy of output, especially for statistics or facts, remains crucial as AI assistants may occasionally generate incorrect or biased information.

Drift

Drift has emerged as a prominent leader in the chatbot industry, which is projected to reach a value of USD 102.00 billion by 2025. With over 50,000 customers acquired in just five years, Drift has positioned itself as a pioneer in conversational marketing. This innovative approach has garnered attention from customers and industry professionals alike, with the term #conversationalmarketing gaining traction on social media platforms.

Drift Features

Drift’s chatbot offers a comprehensive suite of features designed to enhance buyer engagement and streamline the sales process:

1. Real-Time Interactions: The platform integrates seamlessly with websites, providing immediate responses to customer queries.
2. All-in-One Bot: Functioning as a virtual marketer, sales representative, or support agent, Drift’s chatbot can handle various customer needs.
3. Intelligent Chat Routing: The system employs rules-based routing to direct conversations to the appropriate team or individual.
4. Diverse Chatbot Elements: Drift supports a wide range of elements, including delays for natural conversation flow, multimedia content, and interactive buttons.
5. Conversation Analysis: The platform stores and analyzes open-text conversations to identify common themes and personalize responses.
6. Personalization: Leveraging machine learning, Drift’s chatbot adapts to customer preferences in tone and style.
7. Integration Capabilities: Drift can integrate with various platforms such as Clearbit, Salesforce, and HubSpot, enhancing its functionality.
8. Comprehensive Analytics: The platform provides detailed insights into conversation metrics, email captures, and meetings booked.

Drift Pricing

Drift offers three pricing tiers to cater to different business needs:

• Premium Plan: Starting at USD 2,500 per month (billed annually), this plan is suitable for small businesses.
• Advanced Plan: Pricing details are available upon consultation with the sales team.
• Enterprise Plan: Custom pricing is offered for large-scale implementations.

It’s worth noting that Drift’s pricing structure is considered to be on the higher end of the spectrum, making it more accessible to well-established enterprises.

Drift Benefits

Implementing Drift AI can bring several advantages to businesses marketing:

• Enhanced Customer Experience: Drift’s conversational marketing approach allows for personalized interactions, improving overall customer satisfaction.
• Time Efficiency: The AI-powered chatbot can handle multiple conversations simultaneously, freeing up human resources for more complex tasks.
• Data-Driven Insights: Comprehensive analytics provide valuable information for decision-making and strategy refinement.
• Brand Building: Drift’s unique approach to content marketing, including ungated premium content and community building, helps establish a strong brand presence.
• Employee Advocacy: Drift excels at encouraging employee participation in content sharing, and amplifying their reach on social media platforms.
• Distinctive Brand Identity: With a bold and clear visual style, Drift has created a recognizable brand in the B2B world.

While Drift offers powerful features and benefits, potential users should consider the platform’s higher price point and the complexity of its bot-building process when evaluating its suitability for their business needs.

Grammarly

Grammarly has emerged as a powerful AI-driven writing assistant, revolutionizing the way professionals communicate across various platforms. This innovative tool has become indispensable for marketers, who spend 26 hours on writing tasks alone, 38% more than the average worker.

Grammarly Features

Grammarly offers a comprehensive suite of features designed to enhance writing quality and efficiency:

• Cross-Platform Integration: Grammarly works seamlessly within everyday programs, including LinkedIn, Canva, and Etsy, automatically appearing in text boxes.
• Real-Time Suggestions: The tool provides instant feedback on spelling, grammar, tone, and clarity, helping users craft more effective messages.
• Generative AI Capabilities: Grammarly’s AI can assist in drafting concise messages with appropriate tones and clear calls to action, particularly useful for social media posts.
• Content Improvement Prompts: The “Give me ideas for improvement” feature helps elevate product descriptions, making them clearer, SEO-friendly, and distinct from competitors.
• Dedicated Writing Hub: The Grammarly Editor, coupled with generative AI, helps overcome writer’s block and blank-page anxiety, improving writing speed and efficiency.
• Email Assistance: Grammarly simplifies email composition, allowing users to adjust tone, improve message quality, and reduce inbox clutter.

Grammarly Pricing

Grammarly offers flexible pricing options to cater to different user needs:

• Individual Subscriptions:
• Monthly, quarterly, and annual plans for Grammarly Premium
• Prices available at www.grammarly.com/upgrade
  • Note: Taxes may be applied based on billing location
• Annual subscription:
  • 3-9 seats:
    • $180.00 per seat annually ($15.00 average cost per month)
  • 10-49 seats:
    • $174.00 per seat annually ($14.50 average cost per month)
  • 50-149 seats:
    • $150.00 per seat annually ($12.50 average cost per month)
• Grammarly for Education:
• Tailored for universities and schools

Grammarly Benefits

Implementing Grammarly can bring several advantages to businesses and individual users:

• Increased Productivity: Marketers report saving up to six hours weekly with generative AI tools like Grammarly.
• Enhanced Communication: 68% of marketers believe AI can help them communicate more effectively
• Improved Work Quality: 64% of marketers state that AI can enhance the quality of their work.
• Brand Consistency: Grammarly Business empowers brand consistency across organizations.
• Time Efficiency: The tool helps reduce time spent on multiple rounds of edits, improving writing speed and efficiency.
• Error Reduction: Grammarly ensures polished, mistake-free communication, even on channels requiring quick response times.
• Security and Compliance: Grammarly prioritizes security, offering 256-bit AES encryption for files at rest and SSL/TLS for data in transit, complying with GDPR and CCPA.

By leveraging Grammarly’s AI-powered communication assistance, teams across various departments can achieve their specific targets through more effective communication. However, users should be aware of potential quality control concerns, with 72% of marketers expressing worries about outdated, inaccurate, or irrelevant content.

Semrush

Features

Semrush offers a comprehensive suite of over 55 tools and reports designed to address various marketing challenges. These features cater to different aspects of digital marketing, including SEO, content marketing, market research, advertising, and social media management.

SEO Tools

Semrush provides powerful SEO tools to enhance website visibility and performance:

• Keyword Research: Helps identify the best keywords to drive traffic to your site.
• On-page SEO: Offers new ideas to improve site health and SEO performance.
• Competitor Analysis: Allows users to unpack competitor strategies using daily and weekly traffic data.
• Local SEO: Optimizes sites for local searches to attract more customers in specific areas.
• Rank Tracking: Monitors daily changes of target keywords in specific locations.

Content Marketing Tools

The platform offers data-driven solutions for content strategy development:

• Content Creation and Distribution: Assists in creating and sharing traffic-driving articles that prompt audience action.
• Content Optimization: Provides personalized recommendations to optimize content and drive more organic traffic.

Market Research and Competitive Intelligence

Semrush’sTrends tools offer deep insights into market dynamics:

• Market Explorer: Provides high-level market overviews, including market consolidation, traffic, and size.
• Traffic Analytics: Analyzes competitor traffic sources and marketing channels.
• Audience Intelligence: Offers detailed demographic and behavioral information about target audiences.

Advertising and Social Media Tools

The platform supports various advertising and social media management functions:

• Paid Advertising Analysis: Examines competitors’ paid keywords and ad copy to inform PPC strategies.
• Social Media Management: Increases brand awareness through social media posting and analytics.
• PPC Keyword Research: Assists in building effective paid search campaigns.

Semrush Pricing

Semrush offers three main subscription levels to cater to different business needs and budgets :

Semrush also offers add-on features like Semrush Local and Semrush. Trends, and Semrush Social, each with its own pricing structure.

Semrush Benefits

Implementing Semrush can bring several advantages to businesses:

• Comprehensive Market Analysis: Semrush’s tools provide deep insights into market dynamics, competitor strategies, and emerging trends.
• Enhanced SEO Performance: The platform’s SEO tools help improve website visibility and organic traffic.
• Efficient Content Strategy: Data-driven solutions assist in developing powerful content strategies and optimizing existing content.
• Competitive Edge: By analyzing competitor strategies and market trends, businesses can stay ahead of the curve.
• Time and Resource Efficiency: Semrush’s suite of tools streamlines various marketing processes, potentially saving up to six hours weekly.
• Improved Decision-Making: The platform’s analytics and reporting features provide valuable insights for informed decision-making.
• Versatility: With tools covering SEO, content marketing, social media, and paid advertising, Semrush offers a comprehensive solution for diverse marketing needs.

Brand24

Features

Brand24 offers a comprehensive suite of tools designed to monitor and analyze online brand presence. The platform provides access to mentions across various online sources, including social media, news, blogs, videos, forums, podcasts, and reviews. This wide-ranging coverage ensures that businesses never miss critical mentions and can stay ahead of emerging stories.

Key features of Brand24 include:

• Real-time Monitoring: The platform tracks mentions from over 25 million online sources.
• Sentiment Analysis: Advanced algorithms categorize mentions as positive, negative, or neutral, allowing businesses to gauge public opinion effectively.
• AI-powered Insights: Brand24 employs artificial intelligence to help users make sense of data and save time.
• Multi-language Support: The platform supports 108 languages.
• Context Analysis: Brand24 distills numerous mentions into an actionable word cloud, providing a quick overview of discussion topics.
• Customizable Alerts: Users can set up notifications for specific mention types, such as negative comments from high-traffic blogs.
• Reporting Tools: The platform offers automated PDF reports, Excel files, and infographics for easy data sharing and analysis.

Brand24 Pricing

Brand24 offers a tiered pricing structure to accommodate various business needs and budgets:

Individual Plan:

• Priced at $149.00 per month (or $119.00 when billed annually), this plan is suitable for tracking small brands.
• It includes:
  • 3 keywords
  • 2,000 mentions per month
  • Basic AI features

Team Plan:

• Priced at $199.00 per month ($159.00 billed annually), this plan is ideal for startups and small businesses.
• It includes:
  • 7 keywords
  • 10,000 mentions per month
  • Unlimited users

Enterprise Plan:

• Priced at $499.00 per month ($399.00 billed annually), this plan caters to large agencies and enterprise businesses.
  • It includes:
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users
    • Advanced AI features

All plans come with a 14-day free trial,

allowing potential users to test the platform before committing.

Brand24 Benefits

Implementing Brand24 can bring several advantages to businesses:

• Reputation Management: The platform helps protect brand reputation by identifying sudden changes in discussion volume and spotting potential issues before they escalate.
• Customer Insights: Brand24 provides valuable information about customer attitudes and preferences, enabling businesses to make data-driven decisions.
• Competitive Analysis: Users can track competitors to gain insights into their marketing tactics and customer perceptions.
• Influencer Identification: The platform helps pinpoint industry influencers, facilitating strategic partnerships.
• Crisis Management: Real-time alerts and sentiment analysis allow businesses to quickly address negative mentions and manage potential crises.
• Marketing Strategy Enhancement: By identifying trends and popular topics, Brand24 can inspire content creation and marketing strategies.
• ROI Measurement: Advanced algorithms estimate the reach and effectiveness of marketing activities, including influencer campaigns.

Brand24’s comprehensive features, flexible pricing, and wide-ranging benefits make it a valuable tool for businesses looking to enhance their online presence and better understand their audience.

Zapier

Zapier Features

Zapier stands as a leader in workflow automation, integrating with thousands of apps from major partners like Google, Salesforce, and Microsoft. This powerful platform enables users to build secure, automated systems for business-critical workflows across various technology stacks.

Zapier’s key features include:

• Extensive Integration: With over 6,000 app integrations, Zapier connects a wide range of tools and platforms.
• Automated Workflows: Known as “Zaps,” these workflows reduce manual tasks across CRM, advertising, email, social media, and event management.
• Multi-step Zaps: Available on paid plans, these allow for complex automation sequences, ensuring prospects are distributed to the right team.
• Real-time Data Transfer: Zapier automates the movement of important data—leads, support tickets, or orders—between tools at high speed.
• Customizable Formatting: The platform allows users to pass information between tools in specific formats, reducing time spent on data manipulation.
• AI-powered Insights: Zapier employs artificial intelligence to help users interpret data and save time.

Zapier Pricing

Zapier offers a range of pricing tiers to suit different user needs:

• Free Tier:
  • Offers up to 100 tasks per month
  • No charge
  • Ideal for beginners.
• Starter Tier:
  • Priced between $19.99 to $58.50 per month, depending on billing frequency.
• Professional Tier:
  • Ranges from $2,094.00 to $2,174.00 annually.
• Team and Company Tiers:
  • Company tier priced between $7,188.00 and $7,499.00 per annum
  • Designed for larger organizations

Zapier also introduced new pricing improvements, including unlimited Zaps on all plans, pay-per-task options for exceeding plan limits, and the exclusion of certain Zapier apps from task counts.

Zapier Benefits

1. Time Efficiency: Zapier automates repetitive tasks, allowing teams to focus on high-impact, creative work.
2. Improved Data Management: The platform creates an always-up-to-date source of truth by passing data properties between platforms.
3. Scalability: Zapier enables businesses to automate work without adding headcount.
4. User-Friendly Interface: The platform is designed for both technical and non-technical users, making it accessible across various industries and company sizes.
5. Enhanced Security: Zapier adheres to GDPR, and SOC2 standards, and supports Multi-factor Authentication (MFA) and Single Sign-On (SSO) capabilities.
6. Flexible Automation: From simple Zaps to advanced workflows, Zapier caters to a wide range of automation needs.
7. Cost Optimization: With new task tiers and pricing structures, businesses can potentially reduce costs while enjoying high-quality features.

Zapier’s comprehensive features, flexible pricing, and robust security measures make it a valuable tool for businesses looking to streamline their workflows and boost productivity across various departments.

Predis.ai

Features

Predis.ai is a comprehensive AI-powered tool designed to revolutionize social media marketing. It offers a wide array of features to help businesses and content creators streamline their social media efforts. The platform provides AI-generated content for various social media channels, including Facebook, Instagram, TikTok, and LinkedIn.

One of the standout features is the AI-powered video generation tool. Users can create engaging Reels, Shorts, and video ads with just a few clicks. For e-commerce businesses, Predis.ai offers a product video generator that can transform product listings into stunning video content.

The platform also excels in content ideation and creation. It provides AI-generated social media posts, and memes, and even transforms blog posts into visually appealing carousel posts. Special day posts and quote-to-post features add variety to content strategies.

Predis.ai’s AI capabilities extend to copywriting as well. The platform can generate social media ad copy and captions, saving time for marketers. It also includes an AI-powered hashtag generator to improve post visibility.

For agencies and businesses managing multiple accounts, Predis.ai offers a content scheduler and publisher. This feature allows users to plan, create, and schedule content across various platforms from a single dashboard.

Predis.ai Pricing

Predis.ai offers a tiered pricing structure to cater to different user needs:

All paid plans include access to over 5 million premium assets and unlimited team members. The platform also offers add-ons for additional social channels and extra content generation.

Predis.ai Benefits

Predis.ai offers several key benefits for businesses and content creators:

1. Time Efficiency: AI-powered content generation tools can significantly reduce the time spent on creating social media content.
2. Comprehensive Analysis: The platform provides in-depth competitor analysis, giving users valuable insights into market trends and successful strategies.
3. Visual Content Creation: Predis.ai excels in generating high-quality visuals for products and services, helping businesses create more engaging content.
4. Scalability: The platform is suitable for both small businesses and large agencies, with plans that can accommodate growing needs.
5. Integrated Workflow: From ideation to publishing, Predis.ai offers an end-to-end solution for social media management.
6. Cost-Effective: By automating many aspects of social media marketing, Predis.ai can help businesses reduce their overall marketing costs.
7. AI-Powered Suggestions: The platform provides recommendations based on factors like caption length, hashtag usage, and optimal posting times, helping users optimize their social media strategy.

Conclusion

To wrap up, the world of AI marketing tools is evolving rapidly, offering businesses powerful ways to boost their operations. From content creation and SEO optimization to customer engagement and data analysis, these tools have an impact on various aspects of marketing. The integration of AI into marketing strategies not only saves time but also enhances the quality and effectiveness of campaigns, allowing businesses to stay competitive in an increasingly digital landscape.

As companies continue to explore these AI-powered solutions, it’s crucial to choose tools that align with specific business needs and goals. The right combination of AI marketing tools can lead to improved productivity, better customer insights, and more targeted marketing efforts. Need help with the tech side of your business? Reach out to us at DataPerk! Remember, while AI tools are incredibly useful, they work best when combined with human creativity and strategic thinking to create truly impactful marketing campaigns.

Need help with the tech side of your business? DataPerk can manage all of your IT! Reach out to us for a free quote (tailored to fit your exact needs and budget!)

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